Opapeleo is a Consular Agency based in Washington DC with a market share of 5% that works with the Cuban community of 1.8M individuals in the US. They focus around consular services, offering a variety of passport, visa, and legalization procedures, and are expanding to also offer shipments, tours, and assistance with trip planning.
As their mission, Opapeleo strives to offer a legendary service through continuous improvement and a user-centric approach. Apart from their polished interface design, their call centers are open 7 days a week, boasting their constant availability and desire to help their clients.
Opapeleo was competing against several strong businesses, among which were the Cuban Consulate and the US Embassy in Cuba. As these companies were typically more established and government-run, Opapeleo needed to find a way to differentiate themselves from the others.
The goals of the project were to completely innovate and simplify the standard business strategy by shifting towards the digital environment. Through this, Opapeleo became the first company of its kind to test this concept and perform procedures both online and over the phone.
While many customers waste precious time completing consular procedures, others struggle with contacting representatives, depending on the mailing system, and finding a trustworthy company with an accessible location nearby.
Opapeleo emerged as a reliable and efficient service that aided in the process of filling out information and processing payments easily while personalizing the overall experience. Its integration of cutting-edge providers has made legal paperwork and other services easily attainable in both desktop and mobile devices.
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